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Having a website to improve your business is not the only thing that you can do. It is important to track down all possible information about your website with the customer point of view for a better improvement in your business. How many people visit your websites daily? What are the viewers who visit your website do? For how long do they stay on your website? What is the most viewed page on your website? What information on your website interests your viewers? You need all this information to improve the strategy to attract new customers and retain the existing customers in your business.
Web Analytics is a tool that is used to gain viewers data, and other internal information about your website to improve your website. You can track down any data from the tool like the number of visits, number of unique and new visitors, number of visitors form a country, common landing pages, and common exit pages.
From tracking this information, you can make a record of what is the most liked data by the users to give more information and make the visitors retained. You can also find the common exit pages to improve the content of the pages and make it easy for the viewers to stay.
There are many web analytics tool available; the most used tools are listed below
It is the most used and standard tool available on the internet for free for tracking your website
This is also an open source analytics tool used as an alternative to Google. It has similar properties allowing you to track down the analysis data.
this is also the most used analytics platform. Adobe Analytics is highly customizable and offers various features.
Sometimes you need a highly customized report for better analysis and tracking in your website. That is when we step in. By implementing data-driven insights and correlating them with different KPIs, we are able to prepare a strategy ensuring that you achieve your business target. We make sure that you are updated with the campaign and its performance and map your growth accordingly.